Impact of Colorism on Women's Self-Image and Opportunities

Authors

  • Dr. Memoona Saeed Lodhi* Assistant Professor, Department of Development Studies, HANDS, IDS, Institute of Development Studies, Karachi. Author
  • Sabeen Yaqoob Lecturer, Department of Business Administration, HANDS, IDS, Institute of Development Studies, Karachi. Author

DOI:

https://doi.org/10.63283/IRJ.03.03/11

Keywords:

Colorism, Self-Image, Opportunities, Skin Tone, Racial

Abstract

Colorism discrimination or prejudice based on skin tone continues to significantly influence women’s psychological well-being, social experiences, and economic opportunities. This study explores how colorism affects women’s self-perception, mental health, and access to professional advancement, focusing on women aged 18 to 50 from varied ethnic and socio-economic backgrounds across both urban and rural settings. Grounded in intersectionality theory, the research analyzes how skin tone intersects with gender, class, and race to create complex and compounded forms of marginalization. Using a mixed-methods approach that includes surveys and in-depth interviews, the findings reveal that women with darker skin tones are more likely to experience diminished self-esteem, heightened psychological stress, and barriers to career growth due to entrenched societal preferences for lighter skin. These biases are perpetuated by media representation, institutional policies, and familial expectations, which together foster internalized colorism and hinder social mobility.

The study underscores the pressing need for inclusive public policies, responsible media representation, and culturally responsive mental health support. Colorism is a system of inequality based on skin tone continues to shape the lives of women across the globe. Unlike racism, colorism operates both within and across racial and ethnic communities, favoring lighter skin and marginalizing those with darker complexions. This research investigates how colorism influences women’s self-perception, mental health, and professional opportunities. Utilizing a mixed-methods approach, the study draws from current literature and primary survey data from 300 women across urban and rural regions. Results reveal that darker-skinned women consistently report lower self-esteem, higher incidences of workplace discrimination, and limited career mobility. The findings call for targeted interventions in media, education, and corporate policy to dismantle colorist ideologies and promote inclusive representation.

Author Biography

  • Dr. Memoona Saeed Lodhi*, Assistant Professor, Department of Development Studies, HANDS, IDS, Institute of Development Studies, Karachi.

    *Corresponding Author

References

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Published

29-09-2025

How to Cite

Dr. Memoona Saeed Lodhi*, & Sabeen Yaqoob. (2025). Impact of Colorism on Women’s Self-Image and Opportunities. AL-ĪMĀN Research Journal, 3(03), 93-105. https://doi.org/10.63283/IRJ.03.03/11