Transmission of Game Shows by Private Channels and Viewers Perceptions: Exploring Uses and Gratifications

Abstract

The present study is about the transmission of game shows by private channels and viewers' perceptions, exploring the Uses and Gratifications model. Game shows are a substantial part of television programming today. This study consists of intensive personal interviews of 312 graduate and undergraduate students at the University of Sargodha. Research showed that diversion, personal relationships, personal identity, and surveillance are the usual uses of these programs. This research explores the watching habits of viewers regarding reality game shows. The hypothesis is supported through research: “It is more likely that viewers watch Jīto Pākistān more frequently than In‘ām Ghar and Jīt kā Dum.” Moreover, research showed that game shows gratify people's need for entertainment and information. The hypothesis is further supported by the study: “It is more likely that viewers get religious information from reality game shows more than information about Pakistan, historical knowledge, or sports information.” and “It is more likely that reality game shows gratify the viewer’s need for diversion and personal identity more than increasing knowledge, wisdom, and catharsis.”

The analysis of the study is satisfied with the time spent and the liking of activities in shows such as singing, dancing, and games. The study also explores the type of content viewers want to see in reality game shows. The study concludes that viewers prefer to watch Jīto Pākistān and want to participate in the show.